Zoeva is cruelty free but not 100% vegan

Zoeva pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Zoeva recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Zoeva is cruelty free and stands against animal testing. Furthermore, Zoeva does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Does ZOEVA test on animals?

A: ZOEVA does not conduct or condone testing on animals. We are committed to providing high-quality products that are cruelty-free. While some of our natural hair brushes are made from animal hair and some of our color cosmetics are not vegan, no animals are ever harmed during the manufacturing process.



Zoeva is a German entry-level makeup and beauty tools brand.

Parent company

TSG Consumer Partners is behind Zoeva. TSG is not 100% cruelty free, some of the brands in their portfolio do test their products on animals and export to countries with mandatory animal testing. Zoeva shares the umbrella company with Huda Beauty, Perricone MD, Kenra and a few other brands.


Currently Zoeva is not certified by any major animal rights organisation.

Vegan status

Not all Zoeva products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Does ZOEVA offer vegan products?

A: ZOEVA offers a wide selection of vegan makeup brushes.


Stockists in the UK

You can find Zoeva products at Amazon UK and brand’s official website.

If you like Zoeva, you may also like to check Rae Morris

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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