Wishful is cruelty free but not 100% vegan

Wishful pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Wishful recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Wishful is cruelty free and stands against animal testing. Furthermore, Wishful does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Does WISHFUL test on animals?


*Although we are not officially certified, we will never test ingredients or formulas on animals.



Wishful is an American mid-range skin care brand.

Parent company

Huda Beauty owns and operates Wishful. Huda Beauty is cruelty free. Wishful shares the umbrella company with Kayali.


Currently Wishful is not certified by any major animal rights organisation.

Vegan status

Not all Wishful products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are WISHFUL products vegan?

A: Our Yo Glow Scrub is Vegan, however there may be certain instances where we may need to use animal by-products to enhance our formulas.


Stockists in the UK

You can find Wishful products at Amazon UK and brand’s official website.

If you like Wishful, you may also like to check Glossier

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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