Willowberry is cruelty free but not 100% vegan

Willowberry pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Willowberry recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Willowberry is cruelty free and stands against animal testing. Furthermore, Willowberry does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Willowberry is completely against animal testing. We never test any of our products on animals and we only work with ingredient suppliers that are also against animal testing.



Willowberry is a British mid-range skin care brand.

Parent company

Willowberry is an independent company.


Currently Willowberry is not certified by any major animal rights organisation.

Vegan status

Not all Willowberry products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Willowberry products at select retailers and brand’s official website.

If you like Willowberry, you may also like to check La Belle Lune

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.