Willowberry is cruelty free but not 100% vegan

Willowberry does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. Willowberry is proudly cruelty free and firmly stands against animal testing.

Cruelty free statement

Willowberry is completely against animal testing. We never test any of our products on animals and we only work with ingredient suppliers that are also against animal testing.



Willowberry is a British mid-range skin care brand.

Parent company

Willowberry is an independent company.


Currently Willowberry is not certified by any major animal rights organisation.

Vegan status

Not all Willowberry products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Willowberry products at company’s official website.

If you like Willowberry, you may also like to check La Belle Lune or browse over 500 cruelty free beauty brands

If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that the correct information is available to all readers.

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