Wild is cruelty free and 100% vegan

Wild pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Wild recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Wild is cruelty free and stands against animal testing. Furthermore, Wild does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Is Wild tested on animals?

A: We are proud to be cruelty-free and absolutely never use animals to test any of our products or ingredients. We develop our products through feedback from real customers and are always looking to improve.



Wid is a British mid-range body care brand.

Parent company

Wild is an independent company.


Currently Wild is not certified by any major animal rights organisation.

Vegan status

All Wild products are suitable for vegans.

Vegan statement

Q: Is Wild suitable for vegans?

A: Yes all our deodorants are made from ingredients that are vegan-friendly.


Stockists in the UK

You can find Wild products at brand’s official website.

If you like Wild, you may also like to check Schmidt’s Naturals

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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