White and Elm is cruelty free and 100% vegan

White and Elm pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst White and Elm recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. White and Elm is cruelty free and stands against animal testing. Furthermore, White and Elm does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you test your products on animals?

A: We do consider some of our family and friends to be a bit wild, but no we absolutely do not test our products on animals.  We are proudly certified cruelty free by PETA.



White and Elm is an American mid-range skin care brand.

Parent company

White and Elm is an independent company.


  • PETA awarded White and Elm with the Beauty Without Bunnies certification
  • Cruelty Free International awarded White and Elm with the Leaping Bunny certification

Vegan status

All White and Elm products are suitable for vegans.

Vegan statement

Q: I’m vegan, do you have products for me?

A: If you are vegan, we understand the sacrifice that you make in your daily life to eliminate animal products.  It’s tough and we’ve been there.  So, when we formulated our product line it was important to us that everyone could use our products.  That’s why you won’t find animal products in our skincare line.  We just think plant-powered is way better!


Stockists in the UK

You can find White and Elm products at select retailers and brand’s official website.

If you like White and Elm, you may also like to check Wishful

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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