Wella is NOT cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. Wella has not joined any known cruelty free certification programmes; therefore, in 2022, Wella should not be regarded as cruelty free. Furthermore, PETA added Wella to the Companies That Do Test on Animals list, which means that PETA obtained conclusive evidence that Wella is not cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Wella
  • Headquarters: Switzerland
  • Parent company: Coty
  • Products: hair care
  • Website: wella.com

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

In 2022, PETA verified that Wella does test on animals; therefore, Wella should not be considered cruelty free.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.