W3ll People is cruelty free but not 100% vegan

W3ll People pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst W3ll People recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. W3ll People is cruelty free and stands against animal testing. Furthermore, W3ll People does not export its products to mainland China and/or other countries, where animal testing is required by law.

Overview

W3ll People is an American mid-range makeup brand.

Parent company

e.l.f. Cosmetics completed the acquisition of W3ll People in 2020. e.l.f. Cosmetics is cruelty free and PETA certified.

Certifications

  • PETA awarded W3ll People with the Beauty Without Bunnies certification
  • Cruelty Free International awarded W3ll People with the Leaping Bunny certification

Vegan status

Not all W3ll People products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find W3ll People products at select retailers and brand’s official website.

If you like W3ll People, you may also like to check MAKE Beauty


To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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