Virtue is cruelty free but not 100% vegan

Virtue pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Virtue recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Virtue is cruelty free and stands against animal testing. Furthermore, Virtue does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Does Virtue test on animals?

A: No, none of our products are tested on animals.


Virtue is an American mid-range hair care brand.

Parent company

Virtue is an independent company.


  • Cruelty Free International awarded Virtue with the Leaping Bunny certification

Vegan status

Not all Virtue products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Virtue products at Amazon UK and brand’s official website.

If you like Virtue, you may also like to check Vernon François

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.

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