Vidal Sassoon is NOT cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. Vidal Sassoon has not joined any known cruelty free certification programmes; therefore, in 2022, Vidal Sassoon should not be regarded as cruelty free. Furthermore, PETA added Vidal Sassoon to the Companies That Do Test on Animals list, which means that PETA obtained conclusive evidence that Vidal Sassoon is not cruelty free.
About Vidal Sassoon
- Headquarters: United States
- Parent company: Coty
- Products: hair care
- Website: sassoon.com
In 2022, PETA verified that Vidal Sassoon does test on animals; therefore, Vidal Sassoon should not be considered cruelty free.