Verb is cruelty free but not 100% vegan

Verb pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Verb recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Verb is cruelty free and stands against animal testing. Furthermore, Verb does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are Verb products tested on animals?

A: No way – we believe animals make terrible test subjects.


Verb is an American mid-range hair care brand.

Parent company

Verb is an independent company.


  • PETA awarded Verb with the Beauty Without Bunnies certification

Vegan status

Not all Verb products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are Verb products vegan?

A: Most of our products are vegan! Here are the few exceptions: Ghost Dry Oil, Ghost Dry Oil Disco Edition, Ghost Hairspray, Sculpting Clay, Forming Fiber, Strong Hairspray, Reset Clarifying Shampoo, Reset Repairing Mask, and Reset Sealing Mist.

Stockists in the UK

You can find Verb products at select retailers and brand’s official website.

If you like Verb, you may also like to check Virtue

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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