Compassion towards animals is the corner stone of veganism. We present a list of cruelty free and 100 % vegan beauty brands; these brands pledge not to use any animal derived ingredients in their products. We work tirelessly to continually add and refine the information we provide via our various cruelty free brands lists. We research niche, local brands alongside industry’s giants available worldwide. What matters to us is an ethical approach, brand’s values and transparency to every aspect of business.
Modern veganism is taking roots in the first half of the twentieth century. The official countdown began in November 1944 when The Vegan Society was established and up until today it remains the biggest and most trusted vegan body in the world.
What is veganism:
A philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment.vegansociety.com
Every single brand below was thoroughly checked by us and we constantly update to make sure that none of the brands on our lists changed their policy on veganism and animal testing.