Urban Decay is cruelty free but not 100% vegan

Urban Decay pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Urban Decay recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Urban Decay is cruelty free and stands against animal testing. Furthermore, Urban Decay does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by PETA as cruelty-free.



Urban Decay is an American mid-range makeup brand.

Parent company

L’Oréal completed the acquisition of Urban Decay in 2012. L’Oréal is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market.  Despite the acquisition, Urban Decay remains cruelty free.


  • PETA awarded Urban Decay with the Beauty Without Bunnies certification

Vegan status

Not all Urban Decay products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Urban Decay certifies that our products marked vegan do not contain any animal-derived ingredients.


Stockists in the UK

You can find Urban Decay products at Amazon UK and brand’s official website.

If you like Urban Decay, you may also like to check Illamasqua

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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