UOMA Beauty is cruelty free but not 100% vegan

UOMA Beauty does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. UOMA Beauty is proudly cruelty free and firmly stands against animal testing.

Cruelty free statement

Q: Are your products cruelty free/tested on animals?

A: The UOMA Beauty range is 100% cruelty free. We promise on Leo’s pink paws we will never test on animals.



UOMA Beauty is an American mid-range makeup brand.

Parent company

UOMA Beauty is an independent company.


Currently UOMA Beauty is not certified by any major animal rights organisation.

Vegan status

Not all UOMA Beauty products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are your products vegan?

A: Our Say What?! Foundation, Double Take Contour Stick, Stay Woke Concealer, and Afro.Dis.Iac Eyeliner are 100% vegan!


Stockists in the UK

You can find UOMA Beauty products at ASOS, Cultbeauty and Selfridges & Co.

If you like UOMA Beauty, you may also like to check Surratt or browse over 500 cruelty free beauty brands

If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that the correct information is available to all readers.

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