Umberto Giannini is cruelty free and 100% vegan

Umberto Giannini pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Umberto Giannini recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Umberto Giannini is cruelty free and stands against animal testing. Furthermore, Umberto Giannini does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Our brand has always been animal friendly: we test every product in our salons, obsess about every detail of look and feel in our in-house design studios and only ever make products that are vegan and cruelty free.


Umberto Giannini is a British entry-level hair care brand.

Parent company

Umberto Giannini is an independent company.


  • PETA awarded Umberto Giannini with the Beauty Without Bunnies certification

Vegan status

All Umberto Giannini products are suitable for vegans.

Vegan statement

All Umberto Giannini products are Vegan and Cruelty Free. This is our belief and always has been: no animals need to be harmed for a flick of mascara or a spritz of hairspray. It doesn’t cost any more to care about the treatment of animals – and to show you care by only buying vegan and cruelty free products, we think this makes you as beautiful inside as out.

Stockists in the UK

You can find Umberto Giannini products at Amazon UK and brand’s official website.

If you like Umberto Giannini, you may also like to check Pureology

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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