Too Faced is cruelty free but not 100% vegan

Too Faced does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. Too Faced is proudly cruelty free and firmly stands against animal testing.

Cruelty free statement

Q: Do you test on animals?

A: No way, Too Faced loves animals! Our products are totally cruelty free.


Too Faced is an American mid-range makeup and skin care brand.

Parent company

The Estée Lauder Companies Inc. completed the acquisition of Too Faced in 2015. The Estée Lauder Companies Inc. is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite The Estée Lauder Companies Inc. ownership, Too Fased remains cruelty free.


PETA awarded Too Faced with the Beauty Without Bunnies certification.

Vegan status

Not all Too Faced products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Too Faced products at Amazon UK.

If you like Too Faced, you may also like to check theBalm or browse over 500 cruelty free beauty brands

If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that the correct information is available to all readers.

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