Too Faced is cruelty free but not 100% vegan

Too Faced pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Too Faced recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Too Faced is cruelty free and stands against animal testing. Furthermore, Too Faced does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you test on animals?

A: No way, Too Faced loves animals! Our products are totally cruelty free.


Too Faced is an American mid-range makeup and skin care brand.

Parent company

The Estée Lauder Companies Inc. completed the acquisition of Too Faced in 2015. The Estée Lauder Companies Inc. is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite The Estée Lauder Companies Inc. ownership, Too Fased remains cruelty free.


  • PETA awarded Too Faced with the Beauty Without Bunnies certification

Vegan status

Not all Too Faced products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Too Faced products at Amazon UK and brand’s official website.

If you like Too Faced, you may also like to check theBalm

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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