Tom’s of Maine is cruelty free but not 100% vegan

Tom’s of Maine pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Tom’s of Maine recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Tom’s of Maine is cruelty free and stands against animal testing. Furthermore, Tom’s of Maine does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Tom’s of Maine is proud to offer cruelty-free personal care products. The company is built on the belief that both humans and nature deserve our respect, which extends to animals too. They do not engage in animal testing and their products are naturally sourced.


Tom’s of Maine is an American entry-level body care brand.

Parent company

Colgate-Palmolive completed the acquisition of Tom’s of Maine in 2006. Colgate-Palmolive is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite the acquisition, Tom’s of Maine remains cruelty free.


  • PETA awarded Tom’s of Maine with the Beauty Without Bunnies certification

Vegan status

Not all Tom’s of Maine products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

The majority of our products are vegan, as we have worked to find plant based alternatives for ingredients which are typically made from animal ingredients. For example, the glycerin used in many toothpastes and soaps can be an animal ingredient, while ours is plant based.

Stockists in the UK

You can find Tom’s of Maine products at Amazon UK and brand’s official website.

If you like Tom’s of Maine, you may also like to check Schmidt’s Naturals

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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