theBalm is cruelty free but not 100% vegan

theBalm does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. theBalm is proudly cruelty free and firmly stands against animal testing.

Cruelty free statement

At theBalm, we offer paraben-and cruelty-free products, but our line of cosmetics isn’t considered vegan.


theBalm is an American mid-range makeup brand.

Parent company

theBalm is an independent company.


Currently theBalm is not certified by any major animal rights organisation.

Vegan status

Not all theBalm products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

A: Is this product/brand vegan?

A: Some of our products contain animal-derived ingredients like beeswax and carmine, but never any ruminant extracts or derivatives.

Stockists in the UK

You can find theBalm products at Amazon UK.

If you like theBalm, you may also like to check NYX or browse over 500 cruelty free beauty brands

If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that correct information is available to all readers.

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