theBalm is cruelty free but not 100% vegan

theBalm pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst theBalm recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. theBalm is cruelty free and stands against animal testing. Furthermore, theBalm does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

At theBalm, we offer paraben-and cruelty-free products, but our line of cosmetics isn’t considered vegan.


theBalm is an American mid-range makeup brand.

Parent company

theBalm is an independent company.


Currently theBalm is not certified by any major animal rights organisation.

Vegan status

Not all theBalm products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

A: Is this product/brand vegan?

A: Some of our products contain animal-derived ingredients like beeswax and carmine, but never any ruminant extracts or derivatives.

Stockists in the UK

You can find theBalm products at Amazon UK and brand’s official website.

If you like theBalm, you may also like to check NYX

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.

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