The Ordinary is cruelty free but not 100% vegan

The Ordinary pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst The Ordinary recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. The Ordinary is cruelty free and stands against animal testing. Furthermore, The Ordinary does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you test on animals?

A: DECIEM and The Ordinary do not test on animals and do not ask others to do so. For this reason, none of our brands or products are sold in stores or conventional retailers in mainland China, since such sales require animal testing for registration purposes.


The Ordinary is a Canadian entry-level skin care brand.

Parent company

Deciem owns and manages The Ordinary. The Ordinary shares the umbrella company with Niod, Hylamide, The Chemistry Brand, Hif and Loopha.

The Estée Lauder Companies partially owns Deciem. Estée Lauder is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite Estée Lauder’s ownership, Deciem remains cruelty free.


  • PETA awarded The Ordinary with the Beauty Without Bunnies certification
  • Cruelty Free International awarded The Ordinary with the Leaping Bunny certification

Vegan status

Not all The Ordinary products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are your products vegan?

A: Majority of them are! We have a product legend for each product on our website that will indicate if it is vegan, nut-free, oil-free and a whole host of other information!

Stockists in the UK

You can find The Ordinary products at Amazon UK and brand’s official website.

If you like The Ordinary, you may also like to check The Inkey List

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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