The Ordinary is cruelty free but not 100% vegan
The Ordinary pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst The Ordinary recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. The Ordinary is cruelty free and stands against animal testing. Furthermore, The Ordinary does not export its products to mainland China and/or other countries, where animal testing is required by law.
Cruelty free statement
Q: Do you test on animals?
A: DECIEM and The Ordinary do not test on animals and do not ask others to do so. For this reason, none of our brands or products are sold in stores or conventional retailers in mainland China, since such sales require animal testing for registration purposes.theordinary.com
The Ordinary is a Canadian entry-level skin care brand.
The Estée Lauder Companies partially owns Deciem. Estée Lauder is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite Estée Lauder’s ownership, Deciem remains cruelty free.
- PETA awarded The Ordinary with the Beauty Without Bunnies certification
- Cruelty Free International awarded The Ordinary with the Leaping Bunny certification
Not all The Ordinary products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.
Q: Are your products vegan?
A: Majority of them are! We have a product legend for each product on our website that will indicate if it is vegan, nut-free, oil-free and a whole host of other information!theordinary.com
Stockists in the UK
You can find The Ordinary products at Amazon UK and brand’s official website.