The 7 Virtues is cruelty free and 100% vegan

The 7 Virtues pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst The 7 Virtues recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal testing. The 7 Virtues is cruelty free and stands against animal cruelty. Furthermore, The 7 Virtues does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you test on animals?

A: We love our pets. We do not test on animals. We prefer to test on our family and friends.


The 7 Virtues is a Canadian mid-range perfume brand.

Parent company

The 7 Virtues is an independent company.


  • PETA awarded The 7 Virtues with the Beauty Without Bunnies certification
  • Cruelty Free International awarded The 7 Virtues with the Leaping Bunny certification

Vegan status

All The 7 Virtues products are suitable for vegans.

Vegan statement

Q: Are your peace perfumes vegan?

A: Yes. We have been creating vegan scents since 2010. Our botanical based scents do not use any animal products.

Stockists in the UK

You can find The 7 Virtues products at select retailers and brand’s official website.

If you like The 7 Virtues, you may also like to check Sixteen92

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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