SW Basics is cruelty free but not 100% vegan

SW Basics pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst SW Basics recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. SW Basics is cruelty free and stands against animal testing. Furthermore, SW Basics does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you do animal testing?

A: No way! Never ever ever ever. We are certified cruelty-free by PETA.



SW Basics is an American mid-range skin, body and baby care brand.

Parent company

SW Basics is an independent company.


  • PETA awarded SW Basics with the Beauty Without Bunnies certification
  • Cruelty Free International awarded SW Basics with the Leaping Bunny certification

Vegan status

Not all SW Basics products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are the products vegan?

A: Everything except the organic beeswax lip balms and the diaper cream is vegan.


Stockists in the UK

You can find SW Basics products at Amazon UK and brand’s official website.

If you like SW Basics, you may also like to check Supergoop

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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