Supergoop is cruelty free but not 100% vegan

Supergoop pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Supergoop recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Supergoop is cruelty free and stands against animal testing. Furthermore, Supergoop does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are your products cruelty-free?

A: Yes! We’ve never conducted, commissioned or paid for any tests on animals when it comes to ingredients, formulations or finished products, and we promise never to do so in the future!


Supergoop is an American mid-range skin, body, baby, sun care and makeup brand.

Parent company

Supergoop is an independent company.


  • PETA awarded Supergoop with the Beauty Without Bunnies certification
  • Cruelty Free International awarded Supergoop with the Leaping Bunny certification

Vegan status

Not all Supergoop products are suitable for vegans. Discover which Supergoop! products are suitable for vegans and which are not here.

Vegan statement

Q: Are your products vegan?

A: All of our products are vegan with the exception of the following: Play Lip Balm Spf 30 With Acai (Beeswax, Honey), Play Lip Balm Spf 30 With Mint (Beeswax, Honey), Play Lip Shield Spf 30 With Shea Butter (Beeswax, Lanolin), 100% Mineral Sunscreen Stick (Beeswax), Sunnyscreen™ 100% Mineral Stick (Beeswax).

Stockists in the UK

You can find Supergoop products at Amazon UK and brand’s official website.

If you like Supergoop, you may also like to check Votary

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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