So Eco is cruelty free and 100% vegan

So Eco pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst So Eco recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. So Eco is cruelty free and stands against animal testing. Furthermore, So Eco does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

So Eco has been accredited by PETA for being Cruelty-Free & Vegan Friendly.


So Eco is a British entry-level beauty tools brand.

Parent company

So Eco is an independent company.


  • PETA awarded So Eco with the Beauty Without Bunnies certification

Vegan status

All So Eco products are suitable for vegans.

Stockists in the UK

You can find So Eco products at Amazon UK and brand’s official website.

If you like So Eco, you may also like to check NYX

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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