Smile Brilliant is certified cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. Smile Brilliant has joined Leaping Bunny cruelty free certification programme; therefore, in 2022, Smile Brilliant should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Smile Brilliant
  • Headquarters: United States
  • Parent company: privately held
  • Products: oral care
  • Website:

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

In 2022, Smile Brilliant cruelty free status is verified by Leaping Bunny; therefore, Smile Brilliant should be regarded as cruelty free.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.