Smile Brilliant is cruelty free and 100% vegan

Smile Brilliant pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Smile Brilliant recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Smile Brilliant is cruelty free and stands against animal testing. Furthermore, Smile Brilliant does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are your products cruelty free or vegan?

A: Yes! Smile Brilliant is the only professional teeth whitening company certified by the internationally accredited Leaping bunny program! All our products are cruelty-free and vegan. We do not do any animal testing nor do we work with any factories that do so.


Smile Brilliant is an American mid-range oral care brand.

Parent company

Smile Brilliant is an independent company.


  • Cruelty Free International awarded Smile Brilliant with the Leaping Bunny certification

Vegan status

All Smile Brilliant products are suitable for vegans.

Stockists in the UK

You can find Smile Brilliant products at select retailers and brand’s official website.

If you like Smile Brilliant, you may also like to check Twice Toothpaste

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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