Smashbox is cruelty free but not 100% vegan

Smashbox pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Smashbox recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Smashbox is cruelty free and stands against animal testing. Furthermore, Smashbox does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Does Smashbox test on animals?

A: We live for lipstick and are serious about primers — but we also really care about animals. That’s why we are cruelty-free. We test our products on human volunteers, not animals.


Smashbox is an American mid-range makeup brand.

Parent company

The Estée Lauder Companies Inc completed the acquisition Smashbox in 2010. The Estée Lauder Companies Inc is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite the acquisition, Smashbox remains against animal testing.


  • PETA awarded Smashbox with the Beauty Without Bunnies certification

Vegan status

Not all Smashbox products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Smashbox products at Amazon UK and brand’s official website.

If you like Smashbox, please also check Surratt

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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