Shea Moisture is cruelty free but not 100% vegan
Shea Moisture pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Shea Moisture recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Shea Moisture is cruelty free and stands against animal testing. Furthermore, Shea Moisture does not export its products to mainland China and/or other countries, where animal testing is required by law.
Cruelty free statement
We are natural, sustainably-produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free and more, whenever possible. Tested on our family for four generations. Never on animals.sheamoisture.com
Shea Moisture is an American entry-level skin, body and hair care brand.
Unilever completed the acquisition of Shea Moisture in 2017. Unilever is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite the acquisition, Shea Moisture remains cruelty free.
- PETA awarded Shea Moisture with the Beauty Without Bunnies certification
Not all Shea Moisture products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.
Stockists in the UK
You can find Shea Moisture products at Amazon UK and brand’s official website.