Shea Moisture is cruelty free but not 100% vegan

Shea Moisture pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Shea Moisture recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Shea Moisture is cruelty free and stands against animal testing. Furthermore, Shea Moisture does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

We are natural, sustainably-produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free and more, whenever possible. Tested on our family for four generations. Never on animals.


Shea Moisture is an American entry-level skin, body and hair care brand.

Parent company

Unilever completed the acquisition of Shea Moisture in 2017. Unilever is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite the acquisition, Shea Moisture remains cruelty free.


  • PETA awarded Shea Moisture with the Beauty Without Bunnies certification

Vegan status

Not all Shea Moisture products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Shea Moisture products at Amazon UK and brand’s official website.

If you like Shea Moisture, you may also like to check Botanics

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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