Schwartzkopf is NOT cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. Schwartzkopf has not joined any known cruelty free certification programmes; therefore, in 2022, Schwartzkopf should not be regarded as cruelty free. Furthermore, PETA added Schwartzkopf to the Companies That Do Test on Animals list, which means that PETA obtained conclusive evidence that Schwartzkopf is not cruelty free.
- Headquarters: Belgium
- Parent company: Henkel
- Products: hair care
- Website: schwarzkopf.com
In 2022, PETA verified that Schwartzkopf does test on animals; therefore, Schwartzkopf should not be considered cruelty free.