Schmidt’s Naturals is certified cruelty free and vegan.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. Schmidt’s has joined PETA cruelty free certification programme; therefore, in 2022, Schmidt’s should be rightfully considered cruelty free. Furthermore, Schmidt’s vegan status was verified by PETA; hence, Schmidt’s should be regarded as fully vegan.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Schmidt’s
  • Headquarters: United States
  • Parent company: Unilever
  • Products: bath & body care, oral care
  • Website:

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

In 2022, Schmidt’scruelty free and vegan status is verified by PETA; therefore, Schmidt’s should be regarded as cruelty free and vegan.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.