Schmidt’s Naturals is cruelty free and 100% vegan

Schmidt’s Naturals pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Schmidt’s Naturals recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Schmidt’s Naturals is cruelty free and stands against animal testing. Furthermore, Schmidt’s Naturals does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Schmidt’s is always plant-based, certified vegan and cruelty-free. We’re always exploring new ingredients or ways to incorporate natural technology for our products.


Schmidt’s Naturals is an American entry-level body and oral care brand.

Parent company

Unilever completed the acquisition of Schmidt’s Naturals in 2017. Unilever is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite the acquisition, Schmidt’s Naturals remains against animal testing.


  • PETA awarded Schmidt’s Naturals with the Beauty Without Bunnies certification
  • Cruelty Free International awarded Schmidt’s Naturals with the Leaping Bunny certification

Vegan status

All Schmidt’s Naturals products are suitable for vegans.

Stockists in the UK

You can find Schmidt’s Naturals products at Amazon UK and brand’s official website.

If you like Schmidt’s Naturals, you may also like to check Lume Deodorant

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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