Rituals is cruelty free but not 100% vegan

Rituals pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Rituals recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Rituals is cruelty free and stands against animal testing. Furthermore, Rituals does not export its products to mainland China and/or other countries, where animal testing is required by law.

Rituals cruelty free statement

Q: Are our products tested on animals?

A: No, we never test any of our products or ingredients on animals, and we don’t ask any third parties to perform animal testing for us. Rituals is included on the list of brands satisfying the non-animal-testing criteria of the Proefdiervrij foundation.



Rituals is a Dutch mid-range bath, body and skin care brand.

Parent company

Rituals is an independent company.


Currently Rituals is not certified by any major animal rights organisation.

Vegan status

Not all Rituals products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Rituals stockists in the UK

You can find Rituals products at Amazon UK and brand’s official website.

If you like Rituals, you may also like to check Molton Brown

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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