Purito is cruelty free but not 100% vegan

Purito pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Purito recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Purito is cruelty free and stands against animal testing. Furthermore, Purito does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

We completely avoid animal testing practices and use vegan-friendly ingredients that are derived from Nature.

PURITO takes a major step forward in animal care by donating a portion of the profits to the Best Friend Animal Society.



Purito is a South Korean mid-range skin care brand.

Parent company

Wishtrend is behind Purito.


Currently Purito is not certified by any major animal rights organisation.

Vegan status

Not all Purito products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Purito products at Amazon UK and brand’s official website.

If you like Purito, you may also like to check Aromatica

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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