Pureology is certified cruelty free and vegan.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. Pureology has joined PETA cruelty free certification programme; therefore, in 2022, Pureology should be rightfully considered cruelty free. Furthermore, Pureology vegan status was verified by PETA; hence, Pureology should be regarded as fully vegan.
- Headquarters: United States
- Parent company: L’Oréal
- Products: hair care
- Website: pureology.com
In 2022, Pureology cruelty free and vegan status is verified by PETA; therefore, Pureology should be regarded as cruelty free and vegan.