Pureology is certified cruelty free and vegan.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. Pureology has joined PETA cruelty free certification programme; therefore, in 2022, Pureology should be rightfully considered cruelty free. Furthermore, Pureology vegan status was verified by PETA; hence, Pureology should be regarded as fully vegan.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Pureology
  • Headquarters: United States
  • Parent company: L’Oréal
  • Products: hair care
  • Website: pureology.com

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

In 2022, Pureology cruelty free and vegan status is verified by PETA; therefore, Pureology should be regarded as cruelty free and vegan.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.