Pureology is cruelty free and 100% vegan

Pureology does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. Pureology is proudly cruelty free and firmly stands against animal testing.

Cruelty free statement

We believe… in animal rights, our products are never tested on animals.



Pureology is an American mid-range hair care brand.

Parent company

L’Oréal completed the acquisition of Pureology in 2007. L’Oréal is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite the acquisition, Pureology remains cruelty free.


PETA awarded Pureology with the Beauty Without Bunnies certification

Vegan status

All Pureology products are suitable for vegans.

Vegan statement

Our 100% vegan formulas are made with sustainably-sourced natural plant extracts and without animal products or by-products.


Stockists in the UK

You can find Pureology products at Amazon UK.

Packaging statement

Our bottles are made of 50% post-consumer recycled materials and are 100% recyclable. Even our labels are printed with soy ink.


If you like Pureology, you may also like to check Paul Mitchell or browse over 500 cruelty free beauty brands

If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that the correct information is available to all readers.

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