Pure Purpose is NOT certified cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. Pure Purpose has not joined any known cruelty free certification programmes; therefore, in 2022, Pure Purpose should not be regarded as cruelty free.
Our standard:
Cruelty Free Certification = Cruelty Free Brand
Cruelty Free UK
About Pure Purpose
- Headquarters: United Kingdom
- Parent company: privately held
- Products: skincare, bath & body care
- Website: purepurposecosmetics.co.uk
Our standard:
Cruelty Free Claim ≠ Cruelty Free Brand
Cruelty Free UK
Conclusion
In 2022, Pure Purpose cruelty free status remains unverified; therefore, Pure Purpose should not be considered cruelty free.