Pure Purpose is NOT certified cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. Pure Purpose has not joined any known cruelty free certification programmes; therefore, in 2022, Pure Purpose should not be regarded as cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Pure Purpose
  • Headquarters: United Kingdom
  • Parent company: privately held
  • Products: skincare, bath & body care
  • Website: purepurposecosmetics.co.uk

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK
Conclusion

In 2022, Pure Purpose cruelty free status remains unverified; therefore, Pure Purpose should not be considered cruelty free.


To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.