PÜR is certified cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. PÜR has joined PETA cruelty free certification programme; therefore, in 2022, PÜR should be rightfully considered cruelty free.
- Headquarters: United States
- Parent company: privately held
- Products: skincare, makeup
- Website: purcosmetics.com
In 2022, PÜR cruelty free status is verified by PETA; therefore, PÜR should be regarded as cruelty free.