PUR is cruelty free but not 100% vegan
PUR pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst PUR recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. PUR is cruelty free and stands against animal testing. Furthermore, PUR does not export its products to mainland China and/or other countries, where animal testing is required by law.
Cruelty free statement
Q: Are Your Products Tested On Animals?
A: No. We are a cruelty-free company that never tests on animals.purcosmetics.com
PUR is an American entry-level makeup and skin care brand.
PUR is an independent company.
Currently PUR is not certified by any major animal rights organisation.
Not all PUR products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.
The majority of our products are paraben-free, gluten-free and vegan friendly. They are labeled as such on each product page.purcosmetics.com
Stockists in the UK
You can find PUR products at Amazon UK and brand’s official website.