PUR is cruelty free but not 100% vegan

PUR pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst PUR recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. PUR is cruelty free and stands against animal testing. Furthermore, PUR does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are Your Products Tested On Animals?

A: No. We are a cruelty-free company that never tests on animals.



PUR is an American entry-level makeup and skin care brand.

Parent company

PUR is an independent company.


Currently PUR is not certified by any major animal rights organisation.

Vegan status

Not all PUR products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

The majority of our products are paraben-free, gluten-free and vegan friendly. They are labeled as such on each product page.


Stockists in the UK

You can find PUR products at Amazon UK and brand’s official website.

If you like PUR, you may also like to check NINI Organics

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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