PÜR is cruelty free but not 100% vegan

PÜR does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. PÜR is proudly cruelty free and firmly stands against animal testing.

Cruelty free statement

Q: Are Your Products Tested On Animals?

A: No. We are a cruelty-free company that never tests on animals.



PÜR is an American entry-level makeup and skin care brand.

Parent company

PÜR is an independent company.


PETA awarded PÜR with the Beauty Without Bunnies certification

Vegan status

Not all PÜR products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

The majority of our products are paraben-free, gluten-free and vegan friendly. They are labeled as such on each product page.


Stockists in the UK

You can find PÜR products at Amazon UK.

If you like PÜR, you may also like to check NINI Organics or browse over 500 cruelty free beauty brands

If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that the correct information is available to all readers.

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