Primark is cruelty free but not 100% vegan

Primark pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Primark recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Primark is cruelty free and stands against animal testing. Furthermore, Primark does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Primark believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved.

We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.


Primark is an Irish entry-level fashion and beauty brand.

Parent company

Associated British Foods owns and operates Primark.


  • In 2018 Cruelty Free International awarded Primark with the Leaping Bunny certification

Vegan status

Not all Primark beauty products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Primark beauty products in Primark stores across the UK.

If you like Primark, you may also like to check NYX

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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