Primark is cruelty free but not 100% vegan

Primark does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. Primark is proudly cruelty free and firmly stands against animal testing.

Cruelty free statement

Primark believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved.

We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.


Primark is an Irish entry-level fashion and beauty brand.

Parent company

Associated British Foods owns and operates Primark.


In 2018 Cruelty Free International awarded Primark with the Leaping Bunny certification.

Vegan status

Not all Primark beauty products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Primark beauty products in Primark stores across the UK.

If you like Primark, you may also like to check NYX or browse over 500 cruelty free beauty brands

If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that the correct information is available to all readers.

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