Prima is certified cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. Prima has joined Leaping Bunny cruelty free certification programme; therefore, in 2022, Prima should be rightfully considered cruelty free.
- Headquarters: United States
- Parent company: privately held
- Products: skincare, bath & body care, supplements
- Website: prima.co
In 2022, Prima cruelty free status is verified by Leaping Bunny; therefore, Prima should be regarded as cruelty free.