Previse is cruelty free and 100% vegan

Previse pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Previse recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Previse is cruelty free and stands against animal testing. Furthermore, Previse does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Animal tested?

A: We do not, will not, and refuse to even consider the idea of testing our products on animals.


Previse is an American mid-range skin care brand.

Parent company

Previse is an independent company.


  • PETA awarded Previse with the Beauty Without Bunnies certification

Vegan status

All Previse products are suitable for vegans.

Vegan statement

Q: Vegan?

A: All of our formularies are vegan. In the past we included honey in one of our formularies. The honey is secured through one of our research groups who study bee health in an effort to reverse bee colony collapse. In late 2017 the available honey is gone and we refuse to purchase from the open market where we do not know how the bees are treated.

Stockists in the UK

You can find Previse products at select retailers and brand’s official website.

If you like Previse, you may also like to check Plenaire

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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