Phlur is cruelty free and 100% vegan

Phlur pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Phlur recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal testing. Phlur is cruelty free and stands against animal testing. Furthermore, Phlur does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are you cruelty-free?

A: We are also cruelty-free, Leaping Bunny certified and take great pride in the conscious choices we make.


Phlur is an American mid-range perfume brand.

Parent company

Phlur is an independent company.


  • Cruelty Free International awarded Phlur with the Leaping Bunny certification

Vegan status

All Phlur products are suitable for vegans.

Vegan statement

Q: Are you vegan?

A: Yes! Our products are vegan, we do not use any animal by-products.

Stockists in the UK

You can find Phlur products at select retailers and brand’s official website.

If you like PHLUR, you may also like to check Valeur Absolue

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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