Percy & Reed is cruelty free but not 100% vegan

Percy & Reed pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Percy & Reed recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Percy & Reed is cruelty free and stands against animal testing. Furthermore, Percy & Reed does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are your products or ingredients tested on animals?

A: Percy & Reed does not and has never tested its products, its active ingredients or its raw materials on animals at any point in the product development or manufacturing process. We believe that animal testing is not necessary to prove the safety and effectiveness of our products. Therefore, we are participating in the movement to end animal testing globally.


Percy & Reed is a British mid-range hair care brand.

Parent company

Percy & Reed is an independent company.


Currently Percy & Reed is not certified by any major animal rights organisation.

Vegan status

Not all Percy & Reed products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are your products vegetarian/vegan?

A: All Percy & Reed products are suitable for vegetarians, and all except Divine Shine Shampoo and Wonder Cleanse & Nourish are suitable for vegans. Divine Shine Shampoo contains ‘cocodimonium hydroxypropyl hydrolyzed milk protein’ which is derived harmlessly from milk. Wonder Cleanse & Nourish contains ‘hydrolyzed keratin’ which is sourced from cows.

Stockists in the UK

You can find Percy & Reed products at Amazon UK and brand’s official website.

If you like Percy & Reed, you may also like to check Living Proof

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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