Paula’s Choice is cruelty free but not 100% vegan

Paula’s Choice does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. Paula’s Choice is proudly cruelty free and firmly stands against animal testing.

Cruelty free statement

Q: Do you test on animals?

A: No. Paula’s Choice has never tested on animals at any stage of product development and never will. We also do not contract with any third parties to conduct animal testing on our behalf. Throughout Paula’s 30 years of writing about the beauty industry she has consistently spoken out against testing cosmetics on animals.


Paula’s Choice is an American mid-range skin care company.

Parent company

TA Associates completed the acquisition of Paula’s Choice in 2016.


  • PETA awarded Paula’s Choice with the Beauty Without Bunnies certification
  • Cruelty Free International awarded Paula’s Choice with the Leaping Bunny certification

Vegan status

Not all Paula’s Choice products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Which products are vegan?

A: While Paula’s Choice products are not 100% vegan, and never have been certified vegan, our goal is to use non-animal derived ingredients whenever possible. Since our ingredients are sourced from diverse resources, we cannot claim that any of our products are vegan.

Stockists in the UK

You can find Paula’s Choice products at Amazon UK.

If you like Paula’s Choice, you may also like to check Evolve Beauty or browse over 500 cruelty free beauty brands

If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that the correct information is available to all readers.

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