Paula’s Choice is cruelty free but not 100% vegan

Paula’s Choice pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Paula’s Choice recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Paula’s Choice is cruelty free and stands against animal testing. Furthermore, Paula’s Choice does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you test on animals?

A: No. Paula’s Choice has never tested on animals at any stage of product development and never will. We also do not contract with any third parties to conduct animal testing on our behalf. Throughout Paula’s 30 years of writing about the beauty industry she has consistently spoken out against testing cosmetics on animals.


Paula’s Choice is an American mid-range skin and body care company.

Parent company

TA Associates completed the acquisition of Paula’s Choice in 2016.


  • PETA awarded Paula’s Choice with the Beauty Without Bunnies certification
  • Cruelty Free International awarded Paula’s Choice with the Leaping Bunny certification

Vegan status

Not all Paula’s Choice products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Which products are vegan?

A: While Paula’s Choice products are not 100% vegan, and never have been certified vegan, our goal is to use non-animal derived ingredients whenever possible. Since our ingredients are sourced from diverse resources, we cannot claim that any of our products are vegan.

Stockists in the UK

You can find Paula’s Choice products at Amazon UK and brand’s official website.

If you like Paula’s Choice, you may also like to check Evolve Beauty

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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