Pattern Beauty is cruelty free but not 100% vegan

Pattern Beauty pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Pattern Beauty recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Pattern Beauty is cruelty free and stands against animal testing. Furthermore, Pattern Beauty does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are your products cruelty free?

A: Yes! No animals were harmed in the making of these products. We test all of our products on a panel of people with curly, coily and tightly textured hair perfecting on us humans and never on animals. Our brand is PETA-certified.


Pattern Beauty is an American mid-range hair care brand.

Parent company

Pattern Beauty is an independent company.


  • PETA awarded Pattern Beauty with the Beauty Without Bunnies certification

Vegan status

Not all Pattern Beauty products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Is Pattern vegan?

A: Some of our items contain Honey which is known for its moisturizing properties, so no—not a fully-vegan line.

Stockists in the UK

You can find Pattern Beauty products at brand’s official website.

If you like Pattern Beauty, you may also like to check TPH By Taraji

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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