O’wow is cruelty free and 100% vegan

O’wow pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst O’wow recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. O’wow is cruelty free and stands against animal testing. Furthermore, O’wow does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Is your product vegan and animal cruelty free?

A: Definitely – all O’wow products are cruelty free and vegan. We really care about the wellbeing of animals and our planet.



O’wow is an Estonian mid-range hair care brand.

Parent company

O’wow is an independent company.


Currently O’wow is not certified by any major animal rights organisation.

Vegan status

All O’wow products are suitable for vegans.

Stockists in the UK

You can find O’wow products at select retailers and brand’s official website.

If you like O’wow, you may also like to check Bleach London

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
%d bloggers like this: