OUAI is cruelty free but not 100% vegan

OUAI pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst OUAI recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. OUAI is cruelty free and stands against animal testing. Furthermore, OUAI does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

As a cruelty-free brand, OUAI does not incorporate animal testing into our development phase or at the production level. We do not provide authorization to any third parties to perform animal testing on our products. In addition, OUAI does not retail within any country that requires animal testing.



OUAI is an American mid-range hair care brand.

Parent company

OUAI is an independent company.


Currently OUAI is not certified by any major animal rights organisation.

Vegan status

Not all OUAI products are vegan. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find OUAI products at Amazon UK and brand’s official website.

If you like OUAI, you may also like to check IGK Hair

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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