OUAI is cruelty free but not 100% vegan

OUAI does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. OUAI is proudly cruelty free and firmly stands against animal testing.

Cruelty free statement

As a cruelty-free brand, OUAI does not incorporate animal testing into our development phase or at the production level. We do not provide authorization to any third parties to perform animal testing on our products. In addition, OUAI does not retail within any country that requires animal testing.



OUAI is an American mid-range hair care brand.

Parent company

OUAI is an independent company.


Currently OUAI is not certified by any major animal rights organisation.

Vegan status

Not all OUAI products are vegan. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find OUAI products at Amazon UK.

If you like OUAI, you may also like to check IGK Hair or browse over 500 cruelty free beauty brands

If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that the correct information is available to all readers.

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