From the beginning this resource was envisioned as an aspiring community of like minded people who believe in kindness towards all living beings regardless of the number of legs they stand on. Our aim was and is to show and educate our readers on the cruelty free, ethical and sustainable brands. There is always an alternative to non-cruelty free cosmetics, we believe in this.

We recognise that bringing new habits to your life could be challenging, this is why we believe that no step towards cruelty free living is too small. We embrace, encourage and support our readers no matter how far their cruelty free journeys took them. Whether they already switched all their purchases to cruelty free alternatives and are just curious to discover new brands or they recently started learning about animal testing and would like to know where to start. Please be assured that everybody is welcome on this platform.

We embrace, encourage and support our readers no matter how far their cruelty free journeys took them.

With all of this in mind we feel that it is important to give our readers a list of companies to avoid. Sadly there are still too many non cruelty free brands on the beauty market and majority of these brands are widely available and their products are loved by many customers. Where possible we suggest alternative cruelty free brands and would love to know if you found a good substitution to the non cruelty free cosmetics, please let us know and we will share this information with our readers.

Please note that the majority of the brands below do not test on animals themselves or commission testing but they do consciously sell their products in markets like mainland China where animal testing is obligatory by law.


Non Cruelty Free BrandAlternative Cruelty Free Brands
Acqua Di ParmaCreed, Montale
AHCCOSRX, Evenprime, Glow Recipe
AlgenistMedik8, Skin Formulas
AlmayArtdeco, Sleek MakeUP, Gosh
AlternaIGK Hair, Faith In Nature
AmwayBeauty Pie
Anna SuiFloral Street
AquafreshEcodenta, JĀSÖN, Kingfisher, Superdrug
Arm & HammerKingfisher, JĀSÖN, Superdrug
ArmaniChantecaille, Amanda Lacey, Victoria Beckham Beauty
Aromatherapy AssociatesMolton Brown, Rituals
ArridSchmidt's Naturals, Herban Cowboy, Faith in Natute
Atelier CologneMolton Brown
AussieIGK Hair, Faith In Nature, The Body Shop
AveenoHonest Beauty, The Body Shop, Lush
AveneEmbryolisse, Gallinée
AvonBeauty Pie
AxeSchmidt's Naturals
BalenciagaCreed, Montale
Banana BoatHampton Sun, Solgar, Sonrei
BatistePhil Smith, Colab, Superdrug
Bed HeadPureology, Phil Smith
BelifTropic, Shea Moisture
BenefitbareMinerals, Glossier, Milk Makeup
BiodermaThe Body Shop, Rituals
Biologique RechercheEmbryolisse, Gallinée
BioeffectRen, Zelens
BioreOskia, Pixi
BiothermPixi, Tata Harper
Bobbi BrownSmashbox, Westman Atelier
BorgheseOskia, Tata Harper, Emma Hardie
BosciaGlossier, Milk Makeup
BounceCentred, ISDIN, Perricone MD
BourjoisArtdeco, Becca, NYX, 3ina
BurberryChantecaille, Victoria Beckham Beauty, Westman Atelier
BvlgariCreed, Montale
By TerryTrish McEvoy, Illamasqua
ByredoPenhaligon's, Creed
CacharelFloral Street
Calvin KleinJuliette Has a Gun, Escentric Molecules
CaressSoaper Duper, Faith In Nature
CaudaliePixi, Tata Harper
ChanelAmanda Lacey, Creed, Victoria Beckham Beauty
ChapstickDr. Lipp, Dr. Pawpaw
ChloeFloral Street, Juliette Has a Gun
ClairolJosh Wood Colour
ClarinsPixi, Tata Harper, Liz Earle
Clé de Peau BeautéLisa Eldridge
Clean & ClearMother Dirt, Nip + Fab
ClearasilMother Dirt, Nip + Fab
CliniquePixi, Tata Harper, Liz Earle
ColgateEcodenta, JĀSÖN, Kingfisher, Superdrug
CoppertoneSolara Suncare, Soltan, Sonrei
Crabtree & EvelynBaylis & Harding, Rituals
DavidoffClean Beauty Collective, Commodity, DedCool
DavinesChristophe Robin, IGK Hair
DecléorTata Harper
DegreeSchmidt's Naturals, Herban Cowboy, Faith in Natute
DemeterRituals, Buly 1803
DermablendHuda Beauty, Illamasqua
DialSoaper Duper
DieselNEST Fragrances
DifferinMother Dirt, Nip + Fab
DiorAmanda Lacey, Creed, Victoria Beckham Beauty
Dolce & GabbanaCreed, Juliette Has a Gun, Le Labo, Montale, Tom Daxon
Donna KaranStella McCartney, Valeur Absolue, Zoologist
DoveFaith In Nature, Superdrug
Dr. BrandtMedik8, Zelens, Murad
Dr. Jart+Ren, Oskia, Jordan Samuel
DunhillCommodity, NEST Fragrances
ElemisPixi, Ren, Murad
Elie Saabby/rosie jane, Floral Street
Elizabeth ArdenBalm Balm, Beauty Pie, Edward Bess
EltaMDMedik8, Zelens, Murad
EosDr. Lipp, Dr. Pawpaw, KNC Beauty
ErborianPixi, Ren
Erno LaszloMedik8, Murad, Ren
EscadaFloral Street, Zoologist
Essiebutter LONDON, Nails Inc., Zoya
Estée LauderChantecaille, Lisa Eldridge, Victoria Beckham Beauty
Etude HouseSleek MakeUP, Gosh
EucerinSkyn ICELAND, Ole Henriksen
Eve LomEmma Hardie, Liz Earle
FemfreshSweetSpot Labs, Faith In Nature, Avril
FendiSigil Scent, Sana Jardin, Tom Daxon
FilorgaEmma Hardie, Pixi, Drunk Elephant
First Aid Beautybutter LONDON, Nails Inc., Zoya
FreshTropic, Lush
GarnierSuperdrug, Merci Handy, Sante
GatineauGlossier, Milk Makeup
GilletteSuperdrug, Bulldog
Giorgio ArmaniStella McCartney
GivenchyAmanda Lacey, Chantecaille
GoldwellJosh Wood Colour, Christophe Robin
Got2bBleach London, Colab
GucciChantecaille, Victoria Beckham Beauty
GuerlainVictoria Beckham Beauty, Westman Atelier
Head & ShouldersLee Stafford, Superdrug, Umberto Giannini
Helena RubinsteinChantecaille, Victoria Beckham Beauty, Westman Atelier
Herbal EssencesLee Stafford, Superdrug, Umberto Giannini
HermèsEscentric Molecules, Exaltatum, Montale
House 99 by David BeckhamSchmidt's Naturals, Herban Cowboy
Hugo BossNEST Fragrances, Commodity
InnisfreeThe Body Shop, Lush
Irish SpringWild, Ben & Anna
Issey MiyakeClean Beauty Collective, The Perfume Edit
IvoryTropic, The Body Shop
JergensTarte, Académie Scientifique de Beauté
Jimmy ChooStella McCartney
Jo LovesMolton Brown, Rituals
Jo MaloneMolton Brown, Rituals
John FriedaFaith In Nature, JĀSÖN, Weleda
Johnson & JohnsonSuperdrug, Holland & Barrett, Faith in Nature
JoicoJĀSÖN, Faith In Nature, Weleda
JurliqueRituals, The Body Shop
KaleidosNYX, Kiko Milano
KerastaseAvalon Organics, Pureology
Kiehl’sOskia, Pixi, Pie
KloranePhil Smith, Christophe Robin
L’occitaneRituals, Molton Brown
L’oréalArtdeco, Becca, NYX, 3ina
La MerAugustinus Bader
La PrairieAugustinus Bader
La Roche-PosayEmbryolisse, Gallinée
Lab SeriesBulldog, Doers of London
LacosteClean Beauty Collective, The Perfume Edit
Lady Speed StickWild, Ben & Anna
LancasterSol de Janeiro
LancômeChantecaille, Lisa Eldridge, Westman Atelier
LaneigeMilk Makeup, Glossier
LanvinFloral Street
Lipstick QueenSmashbox
MacSmashbox, Illamasqua
Make Up For EverSmashbox
Marc Jacobs FragrancesStella McCartney
Mary KayBeauty Pie
MatrixPhil Smith, Christophe Robin
Max FactorArtdeco, Becca, NYX, 3ina,
Maybellinee.l.f. Cosmetics, KIKO Milano, NYX, Sleek MakeUP
Michael KorsFloral Street
MisshaGlossier, Milk Makeup
MitchumFaith In Nature, JĀSÖN
Miu MiuFloral Street,
MujiThe Body Shop
NarsTrish McEvoy, Illamasqua
Natural InstinctsLush, The Body Shop
NaturtintJosh Wood Colour
NécessaireFaith In Nature, JĀSÖN, Weleda
NeutrogenaMother Dirt
NeoStrataSkin Doctors
NexxusFaith In Nature, JĀSÖN, Weleda
Nice’n EasyChristophe Robin
Nina RicciFloral Street
NiveaEmbryolisse, Superdrug
NuxeCosta Brazil
O.two.o CosmeticsLime Crime, Artdeco
ObagiMurad, Zelens
Ogx (Organix)Lush, The Body Shop
OlayNo7, Pai
Old SpiceSchmidt's Naturals, Herban Cowboy
OPIbutter LONDON, Nails Inc., Zoya
Oral BEcodenta, JĀSÖN, Kingfisher, Superdrug
OriflameBeauty Pie
OriginsPixi, Oskia, Ren
Paco RabanneStella McCartney
Palmer’sShea Moisture, Tom's of Maine, Weleda
PalmoliveSoaper Duper, The Soap Co.
PanteneLee Stafford, Superdrug, Umberto Giannini
Pat Mcgrath LabsWestman Atelier, Lisa Eldridge
Peter Thomas RothMurad, Zelens
Physicians FormulaPixi, Milk Makeup
PondsThe Body Shop, Tropic
PradaStella McCartney
PurexFaith In Nature
Ralph LaurenStella McCartney
Red EarthHuda Beauty
RedkenFaith In Nature, JĀSÖN, Weleda
RevlonArtdeco, Becca, NYX, 3ina
RexonaFaith In Nature, JĀSÖN
Rimmel Londone.l.f. Cosmetics, KIKO Milano, NYX, Sleek MakeUP
RocPai, Pixi
Rossano FerrettiOribe, Philip B., Lernberger Stafsing
Sans [ceuticals]Weleda
SchwartzkopfFaith In Nature, JĀSÖN, Weleda
Sebastian ProfessionalChristophe Robin, Phil Smith
SensodyneEcodenta, Kingfisher
Sexy HairIGK Hair
ShiseidoTrish McEvoy, Amanda Lacey, Chantecaille
Shu UemuraPai, Pixi
SimpleSuperdrug, Super Facialist
Sinful ColorsNails Inc., Zoya
SisleyAmanda Lacey, Chantecaille
Sk-iiMurad, Medik8, Zelens
Skin Inc Supplement BarISDIN, Perricone MD, Sonya Dakar
SkinceuticalsMedik8, Murad, Ren, Oskia
SkinfoodShea Moisture,
Soft & DriSchmidt's Naturals, Faith in Nature, JĀSÖN
Son & ParkGlossier, Milk Makeup
SuaveFaith In Nature, JĀSÖN, Weleda, Avril
SunsilkLee Stafford, Superdrug, Umberto Giannini
The Face ShopThe Face Shop, Lush
TigiChristophe Robin, Sachajuan
Tom FordByredo, Victoria Beckham Beauty, Westman Atelier, Penhaligon's
Tommy HilfigerMolton Brown, Rituals
Tony MolyThe Body Shop, Tropic
Too Cool For SchoolGlossier, Milk Makeup, The Body Shop, Lush
TresemmeFaith In Nature, JĀSÖN, Weleda
V05Lee Stafford, Superdrug, Umberto Giannini
ValentinoPenhaligon's, Creed
VanicreamEmbryolisse, Weleda
VaselineDr. Lipp, Dr. Pawpaw, KNC Beauty
Vera WangStella McCartney
VersaceFloral Street
VichyEmbryolisse, Gallinée
Victoria’s SecretFloral Street, Rituals
Vidal SassoonFaith In Nature, JĀSÖN, Weleda
Viktor & RolfMontale
Wet N WildMUA Make Up Academy
YSLChantecaille, Lisa Eldridge, Victoria Beckham Beauty, Westman Atelier
Yves RocherThe Body Shop, Lush
ZaraShay & Blue, 100BON

Every day we reach out to more and more brands. We are aware that some of the brands on our cruelty free lists only have a few products to offer and other brands only sell their products in local markets. We believe if the brand is cruelty free and has the right values it deserves to be added to our lists and be discovered by our readers.

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.