From the beginning this resource was envisioned as an aspiring community of like minded people who believe in kindness towards all living beings regardless of the number of legs they stand on. Our aim was and is to show and educate our readers on the cruelty free, ethical and sustainable brands. There is always an alternative to non-cruelty free cosmetics, we believe in this.
We recognise that bringing new habits to your life could be challenging, this is why we believe that no step towards cruelty free living is too small. We embrace, encourage and support our readers no matter how far their cruelty free journeys took them. Whether they already switched all their purchases to cruelty free alternatives and are just curious to discover new brands or they recently started learning about animal testing and would like to know where to start. Please be assured that everybody is welcome on this platform.
We embrace, encourage and support our readers no matter how far their cruelty free journeys took them.
crueltyfree.uk
With all of this in mind we feel that it is important to give our readers a list of companies to avoid. Sadly there are still too many non cruelty free brands on the beauty market and majority of these brands are widely available and their products are loved by many customers. Where possible we suggest alternative cruelty free brands and would love to know if you found a good substitution to the non cruelty free cosmetics, please let us know and we will share this information with our readers.
Please note that the majority of the brands below do not test on animals themselves or commission testing but they do consciously sell their products in markets like mainland China where animal testing is obligatory by law.
NON-CRUELTY FREE BRANDS
| Non Cruelty Free Brand | Alternative Cruelty Free Brands |
|---|---|
| Acqua Di Parma | Creed, Montale |
| Ahava | Lush |
| Algenist | Medik8, Skin Formulas |
| Almay | Artdeco, Sleek MakeUP, Gosh |
| Amway | Beauty Pie |
| Anna Sui | Floral Street |
| Aquafresh | Ecodenta, JĀSÖN, Kingfisher, Superdrug |
| Arm & Hammer | Kingfisher, JĀSÖN, Superdrug |
| Armani | Chantecaille, Amanda Lacey, Victoria Beckham Beauty |
| Arrid | Schmidt's Naturals, Herban Cowboy, Faith in Natute |
| Atelier Cologne | Molton Brown |
| Aussie | IGK Hair, Faith In Nature, The Body Shop |
| Aveeno | Honest Beauty, The Body Shop, Lush |
| Avene | Embryolisse, Gallinée |
| Avon | Beauty Pie |
| Axe | Schmidt's Naturals |
| Balenciaga | Creed, Montale |
| Banana Boat | Hampton Sun, Solgar, Sonrei |
| Batiste | Phil Smith, Colab, Superdrug |
| Bed Head | Pureology, Phil Smith |
| Belif | Tropic, Shea Moisture |
| Benefit | bareMinerals, Glossier, Milk Makeup |
| Bic | Bulldog |
| Bioderma | The Body Shop, Rituals |
| Bioeffect | Ren, Zelens |
| Biore | Oskia, Pixi |
| Biotherm | Pixi, Tata Harper |
| Bobbi Brown | Smashbox, Westman Atelier |
| Borghese | Oskia, Tata Harper, Emma Hardie |
| Boscia | Glossier, Milk Makeup |
| Bounce | Centred, ISDIN, Perricone MD |
| Bourjois | Artdeco, Becca, NYX, 3ina |
| Burberry | Chantecaille, Victoria Beckham Beauty, Westman Atelier |
| Bvlgari | Creed, Montale |
| By Terry | Trish McEvoy, Illamasqua |
| Byredo | Penhaligon's, Creed |
| Cacharel | Floral Street |
| Calvin Klein | Juliette Has a Gun, Escentric Molecules |
| Caress | Soaper Duper, Faith In Nature |
| Caudalie | Pixi, Tata Harper |
| Cerave | Weleda |
| Chanel | Amanda Lacey, Creed, Victoria Beckham Beauty |
| Chapstick | Dr. Lipp, Dr. Pawpaw |
| Chloe | Floral Street, Juliette Has a Gun |
| Clairol | Josh Wood Colour |
| Clarins | Pixi, Tata Harper, Liz Earle |
| Clé de Peau Beauté | Lisa Eldridge |
| Clean & Clear | Mother Dirt, Nip + Fab |
| Clearasil | Mother Dirt, Nip + Fab |
| Clinique | Pixi, Tata Harper, Liz Earle |
| Colgate | Ecodenta, JĀSÖN, Kingfisher, Superdrug |
| Coppertone | Solara Suncare, Soltan, Sonrei |
| Crabtree & Evelyn | Baylis & Harding, Rituals |
| Curel | Weleda |
| Davidoff | Clean Beauty Collective, Commodity, DedCool |
| Davines | Christophe Robin, IGK Hair |
| Decléor | Tata Harper |
| Degree | Schmidt's Naturals, Herban Cowboy, Faith in Natute |
| Demeter | Rituals, Buly 1803 |
| Dermablend | Huda Beauty, Illamasqua |
| DHC | Pai |
| Dial | Soaper Duper |
| Diesel | NEST Fragrances |
| Differin | Mother Dirt, Nip + Fab |
| Dior | Amanda Lacey, Creed, Victoria Beckham Beauty |
| Dolce & Gabbana | Creed, Juliette Has a Gun, Le Labo, Montale, Tom Daxon |
| Donna Karan | Stella McCartney, Valeur Absolue, Zoologist |
| Dove | Faith In Nature, Superdrug |
| Dr. Brandt | Medik8, Zelens, Murad |
| Dr. Jart+ | Ren, Oskia, Jordan Samuel |
| Dunhill | Commodity, NEST Fragrances |
| Elie Saab | by/rosie jane, Floral Street |
| Elizabeth Arden | Balm Balm, Beauty Pie, Edward Bess |
| EltaMD | Medik8, Zelens, Murad |
| Eos | Dr. Lipp, Dr. Pawpaw, KNC Beauty |
| Erno Laszlo | Medik8, Murad, Ren |
| Escada | Floral Street, Zoologist |
| Essie | butter LONDON, Nails Inc., Zoya |
| Estée Lauder | Chantecaille, Lisa Eldridge, Victoria Beckham Beauty |
| Etude House | Sleek MakeUP, Gosh |
| Eucerin | Skyn ICELAND, Ole Henriksen |
| Eve Lom | Emma Hardie, Liz Earle |
| Femfresh | SweetSpot Labs, Faith In Nature, Avril |
| Fendi | Sigil Scent, Sana Jardin, Tom Daxon |
| Filorga | Emma Hardie, Pixi, Drunk Elephant |
| First Aid Beauty | butter LONDON, Nails Inc., Zoya |
| Fresh | Tropic, Lush |
| Garnier | Superdrug, Merci Handy, Sante |
| Gatineau | Glossier, Milk Makeup |
| Gillette | Superdrug, Bulldog |
| Giorgio Armani | Stella McCartney |
| Givenchy | Amanda Lacey, Chantecaille |
| Glamglow | Bulldog |
| Goldwell | Josh Wood Colour, Christophe Robin |
| Got2b | Bleach London, Colab |
| Gucci | Chantecaille, Victoria Beckham Beauty |
| Guerlain | Victoria Beckham Beauty, Westman Atelier |
| Head & Shoulders | Lee Stafford, Superdrug, Umberto Giannini |
| Helena Rubinstein | Chantecaille, Victoria Beckham Beauty, Westman Atelier |
| Herbal Essences | Lee Stafford, Superdrug, Umberto Giannini |
| Hermès | Escentric Molecules, Exaltatum, Montale |
| House 99 by David Beckham | Schmidt's Naturals, Herban Cowboy |
| Hugo Boss | NEST Fragrances, Commodity |
| Innisfree | The Body Shop, Lush |
| Irish Spring | Wild, Ben & Anna |
| Issey Miyake | Clean Beauty Collective, The Perfume Edit |
| Ivory | Tropic, The Body Shop |
| Jergens | Tarte, Académie Scientifique de Beauté |
| Jimmy Choo | Stella McCartney |
| Jo Loves | Molton Brown, Rituals |
| Jo Malone | Molton Brown, Rituals |
| John Frieda | Faith In Nature, JĀSÖN, Weleda |
| Johnson & Johnson | Superdrug, Holland & Barrett, Faith in Nature |
| Joico | JĀSÖN, Faith In Nature, Weleda |
| Jurlique | Rituals, The Body Shop |
| Kenzo | Chantecaille |
| Kerastase | Avalon Organics, Pureology |
| Kiehl’s | Oskia, Pixi, Pie |
| Klorane | Phil Smith, Christophe Robin |
| L’occitane | Rituals, Molton Brown |
| L’oréal | Artdeco, Becca, NYX, 3ina |
| La Mer | Augustinus Bader |
| La Prairie | Augustinus Bader |
| La Roche-Posay | Embryolisse, Gallinée |
| Lab Series | Bulldog, Doers of London |
| Lacoste | Clean Beauty Collective, The Perfume Edit |
| Lady Speed Stick | Wild, Ben & Anna |
| Lancaster | Sol de Janeiro |
| Lancôme | Chantecaille, Lisa Eldridge, Westman Atelier |
| Laneige | Milk Makeup, Glossier |
| Lanvin | Floral Street |
| Listerine | Ecodenta |
| Lubriderm | Embryolisse |
| Mac | Smashbox, Illamasqua |
| Make Up For Ever | Smashbox |
| Marc Jacobs Fragrances | Stella McCartney |
| Mary Kay | Beauty Pie |
| Matrix | Phil Smith, Christophe Robin |
| Mavala | Jessica |
| Max Factor | Artdeco, Becca, NYX, 3ina, |
| Maybelline | e.l.f. Cosmetics, KIKO Milano, NYX, Sleek MakeUP |
| Michael Kors | Floral Street |
| Missha | Glossier, Milk Makeup |
| Mitchum | Faith In Nature, JĀSÖN |
| Miu Miu | Floral Street, |
| Muji | The Body Shop |
| Nair | Superdrug |
| Nars | Trish McEvoy, Illamasqua |
| Natural Instincts | Lush, The Body Shop |
| Naturtint | Josh Wood Colour |
| Nécessaire | Faith In Nature, JĀSÖN, Weleda |
| Neutrogena | Mother Dirt |
| NeoStrata | Skin Doctors |
| Nexxus | Faith In Nature, JĀSÖN, Weleda |
| Nice’n Easy | Christophe Robin |
| Nina Ricci | Floral Street |
| Nioxin | Centred |
| Nivea | Embryolisse, Superdrug |
| Noxzema | Balmonds |
| Nuxe | Costa Brazil |
| Nyc | Gosh |
| O.two.o Cosmetics | Lime Crime, Artdeco |
| Obagi | Murad, Zelens |
| Ogx (Organix) | Lush, The Body Shop |
| Olay | No7, Pai |
| Old Spice | Schmidt's Naturals, Herban Cowboy |
| OPI | butter LONDON, Nails Inc., Zoya |
| Oral B | Ecodenta, JĀSÖN, Kingfisher, Superdrug |
| Oriflame | Beauty Pie |
| Origins | Pixi, Oskia, Ren |
| Paco Rabanne | Stella McCartney |
| Palmer’s | Shea Moisture, Tom's of Maine, Weleda |
| Palmolive | Soaper Duper, The Soap Co. |
| Pantene | Lee Stafford, Superdrug, Umberto Giannini |
| Pat Mcgrath Labs | Westman Atelier, Lisa Eldridge |
| Peter Thomas Roth | Murad, Zelens |
| Philosophy | Korres, |
| Physicians Formula | Pixi, Milk Makeup |
| Phyto | Evenswiss |
| Ponds | The Body Shop, Tropic |
| Prada | Stella McCartney |
| Purex | Faith In Nature |
| Ralph Lauren | Stella McCartney |
| Red Earth | Huda Beauty |
| Redken | Faith In Nature, JĀSÖN, Weleda |
| Rembrandt | No7 |
| Revlon | Artdeco, Becca, NYX, 3ina |
| Rexona | Faith In Nature, JĀSÖN |
| Rimmel London | e.l.f. Cosmetics, KIKO Milano, NYX, Sleek MakeUP |
| Roc | Pai, Pixi |
| Rossano Ferretti | Oribe, Philip B., Lernberger Stafsing |
| Schwartzkopf | Faith In Nature, JĀSÖN, Weleda |
| Sebastian Professional | Christophe Robin, Phil Smith |
| Sensodyne | Ecodenta, Kingfisher |
| Sexy Hair | IGK Hair |
| Shiseido | Trish McEvoy, Amanda Lacey, Chantecaille |
| Shu Uemura | Pai, Pixi |
| Simple | Superdrug, Super Facialist |
| Sinful Colors | Nails Inc., Zoya |
| Sisley | Amanda Lacey, Chantecaille |
| Sk-ii | Murad, Medik8, Zelens |
| Skin Inc Supplement Bar | ISDIN, Perricone MD, Sonya Dakar |
| Skinceuticals | Medik8, Murad, Ren, Oskia |
| Skinfood | Shea Moisture, |
| Soft & Dri | Schmidt's Naturals, Faith in Nature, JĀSÖN |
| Son & Park | Glossier, Milk Makeup |
| Suave | Faith In Nature, JĀSÖN, Weleda, Avril |
| Sunsilk | Lee Stafford, Superdrug, Umberto Giannini |
| The Face Shop | The Face Shop, Lush |
| Tigi | Christophe Robin, Sachajuan |
| Tom Ford | Byredo, Victoria Beckham Beauty, Westman Atelier, Penhaligon's |
| Tommy Hilfiger | Molton Brown, Rituals |
| Tony Moly | The Body Shop, Tropic |
| Too Cool For School | Glossier, Milk Makeup, The Body Shop, Lush |
| Tresemme | Faith In Nature, JĀSÖN, Weleda |
| V05 | Lee Stafford, Superdrug, Umberto Giannini |
| Valentino | Penhaligon's, Creed |
| Vanicream | Embryolisse, Weleda |
| Vaseline | Dr. Lipp, Dr. Pawpaw, KNC Beauty |
| Vera Wang | Stella McCartney |
| Versace | Floral Street |
| Vichy | Embryolisse, Gallinée |
| Victoria’s Secret | Floral Street, Rituals |
| Vidal Sassoon | Faith In Nature, JĀSÖN, Weleda |
| Viktor & Rolf | Montale |
| Wella | Weleda |
| Wet N Wild | MUA Make Up Academy |
| YSL | Chantecaille, Lisa Eldridge, Victoria Beckham Beauty, Westman Atelier |
| Yves Rocher | The Body Shop, Lush |
| Zara | Shay & Blue, 100BON |
Every day we reach out to more and more brands. We are aware that some of the brands on our cruelty free lists only have a few products to offer and other brands only sell their products in local markets. We believe if the brand is cruelty free and has the right values it deserves to be added to our lists and be discovered by our readers.
