No7 is cruelty free but not 100% vegan

No7 does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. is currently only selling products in China via direct-to-consumer e-commerce, a channel which is exempt from Chinese animal testing regulations. No7 is proudly cruelty free and firmly stands against animal testing.

Cruelty free statement

Q: Do No7 test on animals?

A: We do not conduct animal testing on our products, or on ingredients used in our products, nor do we commission animal testing on our products or on ingredients used in our products.

Q: How can you sell in China without testing on animals?

A: Tmall Global is the premier online platform for overseas brands to reach Chinese consumers without the need for physical stores in China.


No7 is a British mid-range makeup and skin care brand.

Parent company

Boots is behind No7’s brand.


Currently No7 is not certified by any major animal rights organisation.

Vegan status

Not all No7 products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are No7 products suitable for vegetarians and vegans to use?

A: Some No7 products may contain ingredients that are derived from animals, however these ingredients are clearly marked on the packaging. For example, ingredients such as Beeswax, Silk Powder, Lanolin and Carmine. Aside from Carmine, materials are classed as ‘animal unharmed’ – ie the animal is not harmed when obtaining the material.

Stockists in the UK

You can find No7 products at Boots and Amazon UK.

If you like No7, you may also like to check Beauty Pie or browse over 500 cruelty free beauty brands

If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that the correct information is available to all readers.

%d bloggers like this: