No7 is cruelty free but not 100% vegan

No7 pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst No7 recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. No7 is cruelty free and stands against animal testing. Furthermore No7 is currently only selling products in China via direct-to-consumer e-commerce, a channel which is exempt from Chinese animal testing regulations.

Cruelty free statement

Q: Do No7 test on animals?

A: We do not conduct animal testing on our products, or on ingredients used in our products, nor do we commission animal testing on our products or on ingredients used in our products.

Q: How can you sell in China without testing on animals?

A: Tmall Global is the premier online platform for overseas brands to reach Chinese consumers without the need for physical stores in China.


No7 is a British mid-range skin, body care, makeup and beauty tools brand.

Parent company

Boots is behind No7’s brand.


Currently No7 is not certified by any major animal rights organisation.

Vegan status

Not all No7 products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are No7 products suitable for vegetarians and vegans to use?

A: Some No7 products may contain ingredients that are derived from animals, however these ingredients are clearly marked on the packaging. For example, ingredients such as Beeswax, Silk Powder, Lanolin and Carmine. Aside from Carmine, materials are classed as ‘animal unharmed’ – ie the animal is not harmed when obtaining the material.

Stockists in the UK

You can find No7 products at Boots and Amazon UK and brand’s official website.

If you like No7, you may also like to check Beauty Pie

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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