Nivea is NOT cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. Nivea has not joined any known cruelty free certification programmes; therefore, in 2022, Nivea should not be regarded as cruelty free. Furthermore, PETA added Nivea to the Companies That Do Test on Animals list, which means that PETA obtained conclusive evidence that Nivea is not cruelty free.
- Headquarters: Germany
- Parent company: Beiersdorf
- Products: skincare, bath & body care, hair care
- Website: nivea.com
In 2022, PETA verified that Nivea does test on animals; therefore, Nivea should not be considered cruelty free.