Niod is cruelty free but not 100% vegan

Niod pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Niod recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Niod is cruelty free and stands against animal testing. Furthermore, Niod does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you test on animals?

A: As required by the European Cosmetics Regulations, we only work with suppliers who do not perform animal testing. Since that regulation came into force, it has pushed cosmetic raw material suppliers to replace animal testing with available alternatives to support the safety of their ingredients. DECIEM and The Ordinary do not test on animals and do not ask others to do so. For this reason, none of our brands or products are sold in stores or conventional retailers in mainland China, since such sales require animal testing for registration purposes.


Niod is a Canadian mid-range skin care brand.

*NIOD stands for Non Invasive Options in Dermatology.

Parent company

Deciem owns and manages Niod. Niod shares the umbrella company with The Ordinary, Hylamide, The Chemistry Brand, Hif and Loopha.

The Estée Lauder Companies partially owns Deciem. Estée Lauder is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite Estée Lauder’s ownership, Deciem remains cruelty free.


Currently Niod is not certified by any major animal rights organisation.

Vegan status

Not all Niod products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Niod products at Amazon UK and brand’s official website.

If you like Niod, you may also like to check Josh Rosebrook

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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